Sell to Churches

Resources to help you be successful in selling to and serving the church market.

Hi, I’m Yvon Prehn, your church lady, and the materials on this site are designed to help you be more successful in selling office equipment, primarily printing equipment to churches. The site has tips, strategy, and resources to help you be more successful in selling to and serving the church market.

It also has links to the Sell to Churches Podcast which has two types of episodes. In TIMELY TIPS I’ll give you quick updates of seasonal events that are important to churches now. In CHURCH SALES STRATEGY I’ll help you understand the uniqueness of the church market and how to be effective selling to them.

I’ve worked with church sales reps for over twenty years helping them understand, serve, and sell to the church market, first in traveling all over North America doing seminars and currently creating online materials from my home in Ventura, California.

Tips and resources to help you be more effective

/ church buying office equipment, gaining the pastor's trust, PDFs to share, SAMPLES, selling to the church market

A selection of PDF articles you can print off to give to churches

It takes time to establish a trusting relationship with churches as you moved toward the goal of becoming a Church Communications Consultant. To help you do that, as I shared in an earlier post, I've put a new "PRINT" command on the articles on the Effective Church Communications (www.effectivechurchcom.com) website ...
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/ ComColor Samples

Complete List of Easter Resources, Everything your churches need!

For the last month or so I’ve been updating Easter files and links to all of them are below. After the direct link to Templates are articles and links to first strategy and then articles and templates for all the Easter communications you need for before, during, and after Easter ...
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/ PDFs to share

Share this PDF about Websites as a service and credibility builder

In my continuing goal to help make all of you trusted Church Communications Consultants, one very important part of that is to give you materials to share with your churches on all aspects of Church Communications, not just how you can create cheaper copies for them (which the salesman who ...
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/ PODCASTS, SALES STRATEGY

PODCAST INTRODUCTION: Give yourself and your sales team the GIFT of SALES TOOLS!

******BEFORE PUTTING IN THE PODCAST LINK--actually make this a NEW blog ***PERMALINKS need to change actually did....but redo permalinks NO Business of comparable size prints more than churches and they MUST print large volumes of material EVERY WEEK. If you aren't making the most of this fantastic market, I can ...
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/ PODCASTS, SALES STRATEGY

What to do if a church says they don’t have money for a new printer? Suggest designated giving!

[podcast src="https://html5-player.libsyn.com/embed/episode/id/5673629/height/45/width/450/theme/standard/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/" height="45" width="450"]When churches tell you they don't have the money for printing equipment, don't let that statement discourage you. They probably don't have piles of money sitting around just waiting to be spent on a new printer. And they may know that getting that added to the church ...
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/ Misc. Articles, PDFs to share

Social Media for Churches PDF for you to share with your church clients

Ministry Tech Magazine just published my article on Social Media for Churches and I wanted to pass on the PDF to you, CLICK HERE or on the image to download it. One of the most valuable things about this article is the advice by Holly Veturis from Saddleback Church on ...
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/ Encouragement, MARKETING MATERIALS, Sales Training Videos, the 5 Steps of Effective Church Communications, VIDEOS, what churches print, Yvon Prehn training video

5 Steps of Church Communications and a reminder of what churches print

Often when salespeople go into a church, the only thing they know to ask for is the church bulletin. Though this is a piece every church prints, it is far from the only piece they print. Sometimes the people in the church themselves forget the other pieces they print. This ...
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/ MARKETING MATERIALS, Postcards, Print analysis chart, Sales Training Videos, training video, VIDEOS

Use this Church Print Analysis Chart to help your customers make wise decisions about printing equipment

This Church Print Analysis Chart is a great way to help churches understand the real time and money costs of what they print. The video below briefly shows you how to use the chart and below the video is a zip file that has the chart in both PDF and ...
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/ MARKETING MATERIALS, PODCASTS

Vacation Bible School–a great opportunity to be helpful to churches

[podcast src="https://html5-player.libsyn.com/embed/episode/id/5466304/height/45/width/450/theme/standard/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/" height="45" width="450"]If you didn't grow up in a church, you may not be familiar with Vacation Bible School, commonly referred to as "VBS" in churches, but it is not only a wonderful event for children, but a great opportunity for you to demonstrate what the ComColor can do ...
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/ Misc. Articles, PODCASTS, SALES STRATEGY

Strategy–sell to Printers who sell to churches and a webinar to help you do that

[podcast src="https://html5-player.libsyn.com/embed/episode/id/5455160/height/45/width/450/theme/standard/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/" height="45" width="450"]Let's be honest, one of the biggest obstacles to selling the RISO ComColor machine to churches is the cost. In the past, you could easily sell Digital Duplicators (and you still can) to any size church confident that any church could afford one. That isn't the case ...
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/ Misc. Articles

A PDF to share on How to Start a Men’s Ministry, plus business cards–a second way to contact male decision makers

As mentioned in the previous article, usually the men of the church make the final buying decisions whether or not to buy equipment, but sometimes it can be hard to reach them. The samples in the previous article is one way and here is another. It is a PDF of ...
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/ ComColor Samples, Connection Cards, Father's Day, Misc. Articles

Reach Church Decision Makers with Samples for Father’s Day!

[podcast src="https://html5-player.libsyn.com/embed/episode/id/5421403/height/45/width/450/theme/standard/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/" height="45" width="450"]Not only is Father's Day one more holiday in the church where you have a reason to show churches samples of what you can print, but one bonus of doing up these samples is that they WILL be seen by the men of the church and in ...
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/ Connection Cards, Digital Duplicator Samples

For little churches, for Digital Duplicators, some perfect Easter publications

This won't apply to everyone, but for your smaller churches, for those with digital duplicators (I still LOVE those machines!)I have a file of one color, Easter publications, all the basics you need for a successful Easter outreach. Just go to the link below to access all of them: FREE ...
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/ Easter, Misc. Articles

Video overview of FREE Resources for Easter

Sometimes it's easier to see something than read about it and with that in mind, I created a video for you to share with your churches on Easter Resources. Share this video with an offer to PRINT any of the samples they see and you've got a great way to ...
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/ PODCASTS, SALES STRATEGY

How to Write Effective Email Subject Lines to Help You Sell to Churches

[podcast src="https://html5-player.libsyn.com/embed/episode/id/5109149/height/45/width/450/theme/standard/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/" height="45" width="450"]Below is the text of the Podcast above along with the suggestions for Subject Lines for email you use to reach out to churches. You can print out this post using the little printer icon below the text to use the information at a sales meeting. How ...
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