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5 Steps of Church Communications and a reminder of what churches print

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The Five Steps of Effective Church Communications and Marketing
This chart is the basis for the 5 Steps book and helps churches understand the volume of materials they need to create if they truly want their church to grow.

Often when salespeople go into a church, the only thing they know to ask for is the church bulletin. Though this is a piece every church prints, it is far from the only piece they print. Sometimes the people in the church themselves forget the other pieces they print.

This chart will remind you and your church clients of all the things they need to print to take people from outside the church to mature members of their faith. It doesn’t ignore the importance of digital communication today, but emphasizes that you need all channels to be effective, specially if you’re planning church travel and other activities.

To download the chart, CLICK HERE or on the image.

Below is a video overview of the chart and below the video is a link to the book that explains the chart in detail. This book is essential reading if you really want to understand communications in the church.

The 5 Steps of effective Church Communications and Marketing Book

The 5 Steps of Effective Church Communications and Marketing
This book is essential reading if you want to understand the communications ministry in a church. CLICK on the image to go to the various options for ordering.

Use this Church Print Analysis Chart to help your customers make wise decisions about printing equipment

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Church Print Analysis Chart
Using this chart will help you help your customers get an honest assessment of their print costs.

This Church Print Analysis Chart is a great way to help churches understand the real time and money costs of what they print. The video below briefly shows you how to use the chart and below the video is a zip file that has the chart in both PDF and the original, editable MS Publisher file format.

CLICK THE LINK HERE to download the ZIP file of the video with the PDF and editable MS Publisher File: Church Print Analysis Chart

Door Hangers for Sales Calls: PODCAST, VIDEO, Downloadable PDFs & Editable MS Publisher Files

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Door Hangers for Sales Calls[podcast src=”https://html5-player.libsyn.com/embed/episode/id/4550712/height/45/width/450/theme/standard/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/” height=”45″ width=”450″]

Door Hangers for Sales Calls

There are probably dozens, if not hundreds of churches within a very short distance of your Dealership. You can try to make cold calls on many of them, but often no one will be in the church office. This is where a door-hanger can be extremely useful. It should do more than just remind people that another sales person came by.

A good Door-Hanger should:

  1. Help pave the way for a meeting with church staff
  2. Set the tone for your meeting
  3. Introduce YOU as a Church Communication Consultant, someone who wants to come alongside and provide advice to help the church create more effective communications
  4. Prepare the church staff to listen to what you have to offer in the way of equipment
  5. Provide a way for them to contact you and remember you–and there is room on all the Door-Hangers below for you to either add your contact information or attach a business card

The following Door-Hangers do this!

Here is a brief video that gives you an overview of the Door Hangers, with some ideas of how to use them.

Below you can download a PDF file of ready-to-print door hangers. There are also TWO MS Publisher files that you can edit of the Door Hangers.

CLICK HERE to download a PDF of the Door-Hangers.

Below are the TWO ZIP Files that contains the Editable MS Publisher files of the Door-Hangers. Download each file separately, one contains 1-3 of the Door Hangers, the other 4-6. After you download the file, save it on your computer and click to open and use. YOU MUST have MS Publisher installed on your computer and know how to use it.

 CLICK HERE to download MS Publisher file #1 with the first 3 door hangers.

CLICK HERE to download MS Publisher file #2 with 4-6 door hangers.

 

Share articles on church communications to establish your credibility

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In the process of establishing yourself as a Church Communication Consultant, passing on articles about communications that you think might interest your current and potential church clients is an excellent habit to do regularly.

However, how do you find qualilty content to share?

On the Effective Church Communications website of course! (www.effectivechurchcom.com) As the creator of that site I can give you permission to download and share any of the hundreds of articles on the site that can be useful for your church audience.

But there is still one problem you might be thinking….how do I share articles from a website when they always print out horribly with the banners, ads and side bar material?

I’m excited to answer that as I just installed a new plugin on my site so that all those things are gone when you go to print out the material–you’ve got to see this to believe it and I did the little video below to show you exactly how it works.