Misc. Articles

Strategy–sell to Printers who sell to churches and a webinar to help you do that

June 16, 2017 by selltochurches Leave a Comment

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5455160/height/45/width/450/theme/standard/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/” height=”45″ width=”450″]Let’s be honest, one of the biggest obstacles to selling the RISO ComColor machine to churches is the cost. In the past, you could easily sell Digital Duplicators (and you still can) to any size church confident that any church could afford one. That isn’t the case with the ComColor and the number of churches that can afford it has shrunk significantly.

But WHAT IF……a group of smaller churches could get together to buy a machine and they could all use it when needed to get printing done very quickly and cost-effectively when they didn’t need glossy finish printing. The ComColor is PERFECT for postcards, children’s materials, connection cards, door-hangers and so much more.

Now bear with me, this will take work, coordination and some strategic thinking, but what if you could sell ComColor machines (one or multiples) to the printers in your area AND you help them market to the smaller churches in their area. You have access on this website and the Effective Church Communications website to samples, Lunch & Learn materials, tips and ideas you could pass on to them to help THE PRINTERS market to and serve the churches. If you help the Printers get clients, not only will they love you for it, but indirectly you are greatly increasing your supply sales.

I know many of you have HUGE lists of churches you serve and this can be a way to continue to serve them, plus make significant machine and supply sales to the PRINTERS who serve them.

What prompted me to start thinking this way is that I was asked by Andre D’Urbano to do a webinar for Idealliance, the professional group for Printers on “What churches print.” Information on that webinar is below, plus a CODE for the RISO community and all the printers you want to give it out to, to be able to attend the webinar for FREE.

The webinar is not until July 27, and until then, if you have ideas, questions, or anything you specifically want me to talk about in the webinar, email me at: yvonthechurchlady@gmail.com.

Let me know if you think this idea is useful or any feedback you’d like to share would be great. I’ll continue to work on ideas related to this as I do believe this is a great win/win for everyone, for all of you, your dealers, the printers and churches!

Link to description of the Webinar and the code to take it for FREE:

http://services.idealliance.org/prod/risowebinar

Code to take the webinar: RISO617

A PDF to share on How to Start a Men’s Ministry, plus business cards–a second way to contact male decision makers

June 5, 2017 by selltochurches 1 Comment

Make a cover letter to go with this PDF and share it with your churches along with sample Men’s Ministry Business Cards.

As mentioned in the previous article, usually the men of the church make the final buying decisions whether or not to buy equipment, but sometimes it can be hard to reach them. The samples in the previous article is one way and here is another. It is a PDF of an article on Dos and Don’t for a successful launch of a men’s ministry. Just click here or on the image to the right to download a copy you can either email or take around and share.

You can download and print this and then create a cover letter that introduces you and your company and let’s them know that you want them to be successful in their ministry to men at the church. You are giving them this article as helpful advice, plus you’d love to personalize and print up business cards (samples below) to help them get started.

Below are images of the cards and then below them a ZIP file that has either ready-to-print PDFs that you can modify on the back or editable MS Publisher files.

Men’s Ministry Business Cards

Click the following link to download ready-to-print PDFs that you can modify on the back or editable MS Publisher files: Men’s Ministry Business Cards

Reach Church Decision Makers with Samples for Father’s Day!

June 5, 2017 by selltochurches Leave a Comment

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5421403/height/45/width/450/theme/standard/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/” height=”45″ width=”450″]Not only is Father’s Day one more holiday in the church where you have a reason to show churches samples of what you can print, but one bonus of doing up these samples is that they WILL be seen by the men of the church and in most churches it is the men on the boards and the men in pastoral leadership who make the buying decisions for the church.

This gives you a flyer/bulletin sample as well as a Connection Card sample. These samples can showcase benefits of the ComColor printer in these ways:

The flyer/bulletin insert for Father’s Day shows how they can create a colorful, attractive ministry flyer for very low cost. You don’t have to have glossy color for bulletin inserts and speed in production makes them realistic to produce.

The Connection Card is especially useful because:

It is best printed on lightweight card stock, which the ComColor can handle easily at high speeds.
Even more important is that because the ComColor is true ink-on-paper, you can write over images, lines, etc. easily.

Below are images of what you can print for your churches and following the images are the links for you to download ZIP files that have both ready-to-print PDFs of these images as well as editable MS Publisher files.