MARKETING MATERIALS

5 Steps of Church Communications and a reminder of what churches print

July 27, 2017 by selltochurches Leave a Comment

The Five Steps of Effective Church Communications and Marketing — This chart is the basis for the 5 Steps book and helps churches understand the volume of materials they need to create if they truly want their church to grow.

Often when salespeople go into a church, the only thing they know to ask for is the church bulletin. Though this is a piece every church prints, it is far from the only piece they print. Sometimes the people in the church themselves forget the other pieces they print.

This chart will remind you and your church clients of all the things they need to print to take people from outside the church to mature members of their faith. It doesn’t ignore the importance of digital communication today, but emphasizes that you need all channels to be effective.

To download the chart, CLICK HERE or on the image.

Below is a video overview of the chart and below the video is a link to the book that explains the chart in detail. This book is essential reading if you really want to understand communications in the church.

The 5 Steps of effective Church Communications and Marketing Book

Use this Church Print Analysis Chart to help your customers make wise decisions about printing equipment

July 26, 2017 by selltochurches Leave a Comment

This Church Print Analysis Chart is a great way to help churches understand the real time and money costs of what they print. The video below briefly shows you how to use the chart and below the video is a zip file that has the chart in both PDF and the original, editable MS Publisher file format.

CLICK THE LINK HERE to download the ZIP file of the video with the PDF and editable MS Publisher File: Church Print Analysis Chart

Vacation Bible School–a great opportunity to be helpful to churches

June 20, 2017 by selltochurches Leave a Comment

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5466304/height/45/width/450/theme/standard/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/” height=”45″ width=”450″]If you didn’t grow up in a church, you may not be familiar with Vacation Bible School, commonly referred to as “VBS” in churches, but it is not only a wonderful event for children, but a great opportunity for you to demonstrate what the ComColor can do for churches and how cost effective it can be.

Here’s how:

Churches have to print up a lot of material to put these on. Now…..here is what is important for you to know about this and for future interactions with churches. They don’t buy finished, printed materials from Christian publishing companies anymore. Many of the materials that they use, they get either as downloads or on DVD and they are expected to print them in their churches. Needless to say, this can get costly and time-consuming.

You can offer to help them out and print some of the things they need. It will save them time and money and is a great way to demonstrate what the ComColor can do.

In addition, CLICK HERE to go to an article on the Effective Church Communications website that encourages churches to print out a flyer after VBS, that will invite families to come back to church, if the participation in VBS was their first contact with the church.

These flyers make great samples for you to print and take to churches to get the conversation started on how they need the ComColor for their children’s ministry. Below are samples of the flyers:

*THIS IS WHAT IS IMPORTANT**

This isn’t a demonstration that is for VBS only! This is the way the children’s curriculum companies distribute ALL their material these days–in that the church does not buy all the finished materials, but is expected to print many of them. Children’s ministries don’t require fancy, high-end glossy printing and this makes them perfect canidates for the ComColor machine.

Positioning the ComColor as an essential tool in the children’s ministry, and in the other ministries of the church that need communications and printing done, but often don’t get it because it is seen as too costly, is a great way to get into the church, particularly if the church has a high-end printing method for the church bulletin.

Easter PREVIEW Samples–churches are already buying from pre-printed companies

January 24, 2017 by selltochurches Leave a Comment

Believe it or not, groups like Outreach Marketing (www.outreach.com) are already aggressively promoting their pre-printed material for Easter and churches are buying it.

When they purchase those materials, they will spend lots of money and you lose an important reason to sell ComColor machines to them. But you can get a head start on this by showing them how they can print not only great invitations, but children’s materials, connection cards and Easter follow-up materials in their church office at a much lower cost, quickly, and in environmentally friendly ways–ta dah! all with a Riso Com Color Printer.

To show them how to do that, below are samples of Easter publications you can print and take to them. These are also the samples that are in the Easter Lunch & Learn video that shows how they fit into an overall program that will help churches get people back to church after the Easter service.

Here is the link to download the entire file and below it are images of some of the publications in it: Preview Files for Easter 2017

I will be doing extended article on all the types of communications below on the www.effectivechurchcom.com site in the coming weeks, but this will give you a good start on sharing Easter communications that are a perfect fit for printing on the RISO ComColor machines.

Click on any image for a scrolling gallery of larger images to come up.