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5 Steps of Church Communications and a reminder of what churches print

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The Five Steps of Effective Church Communications and Marketing
This chart is the basis for the 5 Steps book and helps churches understand the volume of materials they need to create if they truly want their church to grow.

Often when salespeople go into a church, the only thing they know to ask for is the church bulletin. Though this is a piece every church prints, it is far from the only piece they print. Sometimes the people in the church themselves forget the other pieces they print.

This chart will remind you and your church clients of all the things they need to print to take people from outside the church to mature members of their faith. It doesn’t ignore the importance of digital communication today, but emphasizes that you need all channels to be effective.

To download the chart, CLICK HERE or on the image.

Below is a video overview of the chart and below the video is a link to the book that explains the chart in detail. This book is essential reading if you really want to understand communications in the church.

The 5 Steps of effective Church Communications and Marketing Book

The 5 Steps of Effective Church Communications and Marketing
This book is essential reading if you want to understand the communications ministry in a church. CLICK on the image to go to the various options for ordering.

Be encouraged! Churches need you!

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Churches need you to get their communications done!They do!

That’s why I’ve worked with the great sales folks like you for such a long time. I can teach churches how to create things, but without YOU the important materials they produce would never get printed and never help people. I know sometimes going into a church on a cold call to sell equipment can be a real challenge, but the smart church staff people, and most of them are, know they really need YOU!

They need you to get out their message. Print is still the most powerful and useful way to get a message across. I don’t care how great or flashy the website, or how witty the social media, it’s the print products that actually connect people with church events, encourage them to come back and ultimately grow the church in numbers and the people in their faith.

And color really does grab attention. Churches know that….and spend way too much money doing it. Because of that, many things that need to be printed aren’t in the church office. If people in the church really want them done,  they will probably print up thing like the children’s ministry flyers and the women’s ministry publications at home at home on their inkjets and spend silly amounts f money doing that.

Their churches could save so much money that could be used for ministry purposes if instead they use the equipment you sell them so everybody can print at their needed communications at the church office.

Church folks NEED YOU! Remember that as you make your calls today!