[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5455160/height/45/width/450/theme/standard/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/” height=”45″ width=”450″]Let’s be honest, one of the biggest obstacles to selling the RISO ComColor machine to churches is the cost. In the past, you could easily sell Digital Duplicators (and you still can) to any size church confident that any church could afford one. That isn’t the case with the ComColor and the number of churches that can afford it has shrunk significantly.
But WHAT IF……a group of smaller churches could get together to buy a machine and they could all use it when needed to get printing done very quickly and cost-effectively when they didn’t need glossy finish printing. The ComColor is PERFECT for postcards, children’s materials, connection cards, door-hangers and so much more.
Now bear with me, this will take work, coordination and some strategic thinking, but what if you could sell ComColor machines (one or multiples) to the printers in your area AND you help them market to the smaller churches in their area. You have access on this website and the Effective Church Communications website to samples, Lunch & Learn materials, tips and ideas you could pass on to them to help THE PRINTERS market to and serve the churches. If you help the Printers get clients, not only will they love you for it, but indirectly you are greatly increasing your supply sales.
I know many of you have HUGE lists of churches you serve and this can be a way to continue to serve them, plus make significant machine and supply sales to the PRINTERS who serve them.
What prompted me to start thinking this way is that I was asked by Andre D’Urbano to do a webinar for Idealliance, the professional group for Printers on “What churches print.” Information on that webinar is below, plus a CODE for the RISO community and all the printers you want to give it out to, to be able to attend the webinar for FREE.
The webinar is not until July 27, and until then, if you have ideas, questions, or anything you specifically want me to talk about in the webinar, email me at: firstname.lastname@example.org.
Let me know if you think this idea is useful or any feedback you’d like to share would be great. I’ll continue to work on ideas related to this as I do believe this is a great win/win for everyone, for all of you, your dealers, the printers and churches!
Link to description of the Webinar and the code to take it for FREE:
Code to take the webinar: RISO617