[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5144730/height/45/width/450/theme/standard/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/” height=”45″ width=”450″]
Below are the notes and links from the Podcast above:
I was just talking to a salesperson on the phone yesterday and we were discussing that he recently lost a sale based on the quality of the ComColor vs. a copier. Our conversation prompted me to share this with you.
This “quality” question has been a frustrating issue in varying degrees for many years. Let me share a few thoughts that may be helpful from my interactions with churches. These are things church people won’t tell you, but may be helpful in understanding how to answer this challenge.
PLEASE, PLEASE consider what follows very carefully because it isn’t what you have heard from other sources and may take a little thought to see the practical application behind all I’m sharing. Hang in there with me because all is not lost and by the end you’ll see some genuine reasons to share with the church why they need a ComColor or Digital Duplicator.
In the eyes of the church, the ComColor as great as it is or the improvements of the Digital Duplicator, do not and will never have the “quality” of a good copier or offset press.
The important phrase here is “in the eyes of the church.” It doesn’t matter what the dpi is on the ComColor, it doesn’t matter how crisp the black is now, it doesn’t matter to them that the quality of the ComColor has improved greatly over the years (don’t even bring that up, they don’t care).
What matters to them, and how they define quality is that it is slick and shiny.
Because of this, the definition of “quality” to a church means very different things than it does to a business and you need to approach suggestions on how to deal with it in a different way than you would to a business.What I am going to tell you is what really matters to churches and what you need to be honest about if you want to sell to them.Continue Reading