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When you look at your sales record this year in the church market, remember: “If you always do what you’ve always done, you’ll always get what you always got.”
NO Business of comparable size prints more than the church market and it HAS to print large volumes of material EVERY WEEK. If you aren’t making the most of this lucrative market, I have a few questions for you:
- How would you like hundreds of dollars of FREE materials to help you sell to churches?
- How would you like reminders sent to your church customers EVERY week reminding them of what they need to be printing?
- How would you like to learn more about how to be successful in selling to the church market?
You have ALL that and so much more through the resources available to you here on this site and on the Effective Church Communications site, www.effectivechurchcom.com.
However, I know you are all very busy, and let me take some time to remind you of what you have and how to take advantage of the many resources to help you become a RISO Church Printing Specialist. As you pay attention, think of it as a CHRISTMAS Gift of Sales Tools to yourself and your Sales Team! Below are links to the resources listed in the PODCAST
On the Sell to Churches Site
SAMPLES: There are over 100 samples on this site that you can immediately download and print out for your customers that will demonstrate with samples that are church appropriate (instead of generic school or business related samples) what they RISO Printing equipment can do for them. CLICK HERE to go to the section that lists all of them.
PODCASTS: Several times a month are short, informative and motivational podcasts that explain what is going on in the church and how you can use seasonal events or the samples on this site or on the Effective Church Communications site to make a connection with the churches in your area. If you are a Sales Manager, these very short messages should be part of your required training for your reps. CLICK HERE to go to the section that lists all of them. This doesn’t cost you a thing and can be the boost your sales team needs to connect with churches.
60% off YVON PREHN’S BOOK, The Five Steps of Effective Church Communications and Marketing: This is an incredible SALES TOOL for you! It shows churches how they need to be printing dozens of items each week instead of just the church bulletin AND in the back of the book is an 11-page section that totally focuses on 3 major printing challenges in churches and how RISO Printing machines can solve them. The book has been expanded and updated and has a new cover. This book is an invaluable give-away at only about $6.50 each. NO ONE else gets a discount like this and you should be passing them out like penny candy. Churches will remember you and the section in the back of the book is a HUGE sales promotion for your products. To order them, CLICK HERE.
LUNCH & LEARNS: These are proven, successful ways to connect with and sell to churches, but you have to DO THEM THE RIGHT WAY. Just picking a date and making a couple of calls to churches on the hope somebody shows up is NOT a proper LUNCH & LEARN. If you do what I tell you to do, you will have a successful turnout and SALES will result. I have a successful way to do them and every detail and resource is planned out for you. CLICK HERE to look at the Christmas Lunch & Learn. I am in the process of creating a new and expanded Lunch & Learn for Spring motivated by a major pain point that churches have which is they all get a big turn-out for Easter, but few of the visitors come back the following week. This LUNCH & LEARN is titled, How to Get People to Come Back to Church After Easter and is a PROVEN way to make that happen (of course using lots of publications to do it!). Stay tuned for more!
Speaking of staying in touch, though there is much more on this site, the last thing is the NEWSLETTER. Periodically I send out an email letting people know what is on this site, but if you want to know when new resources are posted, sign up for the NEWSLETTER, CLICK HERE to do that. This is an extremely short, just a few lines of text that notifies you when new material and sales resources are posted on this site. All Sales Managers should have their sales teams on this list–it will remind and equip them.
On the Effective Church Communications Site, www.effectivechurchcom.com
This site has over a thousand resources to help you sell to churches: many more samples, e-books, templates, and training, which you can learn from and share with your churches.
YOU can have access to all of it. Though it is a Membership site, I am giving FREE LIFETIME Memberships to members of the RISO Salesforce (that means anyone who works in your sales office, managers, sales people, etc.) CLICK HERE for information on how to take advantage of this. Once again, this is a constant reminder of what is going on in churches, how you can relate and sell to them.
SHARE the site with your church customers and encourage them to SIGN up for the newsletter. One of the best things you can do for YOUR sales to the church market is to let them know about the Effective Church Communications site and to sign up your customers (you have to have them do it) for the newsletter. This is so good for you because every week the newsletter encourages churches to create more communications and the only way a church can do all they need to do is with the help of a RISO printer. The email from Effective Church Communications will help keep these needs front and center in their minds.
Churches are a HUGE market a perfect fit for RISO Printers. If you want to make the most of it, consider:
“If you always do what you’ve always done, you’ll always get what you always got.”
Take advantage of the resources listed here and see your Sales in the Church Market grow in 2017!