THIS WILL HELP YOU MAKE SALES!
A Lunch & Learn is a fantastic way to generate leads and sell machines and the topic for this one is especially successful in that it addresses a BIG pain point in churches. That problem, that this Lunch and Learn will help solve, is when they put out a huge effort to get people to come to a special event, get a big turnout, but only a few people show up at church the following weeks.
The method I show them in 28 minutes will change all that and requires A LOT of printed communications to do it. To create them they need machines that you will then demo and SELL to them! The RISO ComColor and Digital Duplicators are a perfect fit for the many communications they need to create.
This post will give you everything you need to put on a successful Lunch & Learn. There is a LOT here, so to help you navigate through it, I’ve provided both a downloadable e-book that will explain it all to you, plus the PODCAST above where I give you an overview of what’s here and how to use it. CLICK On the book right now and look through it for one of the best Sales Strategies you can do.
Keep in mind that you can use this Lunch & Learn material at any scale you want from a big event to a series of small lunches. It doesn’t have to be a giant Dem Center (though that works also). Sometimes a small event with a handful of people can be very helpful in making sales. It can work in your office or a large church or anything in-between.
Speaking of Dem Centers, CLICK HERE for a copy of the RISO Dem Center Guide for lots of additional advice on how to hold a successful event. It has a tremendous amount of useful information that will also help you put on a successful Lunch & Learn.
Materials for a successful Church Market Lunch and Learn
Following are descriptions of the materials I talked about in the Podcast and in the e-book and links to download them.
Invitations to the Lunch and Learn
These are available to you in three editable formats. Below are images of them and following that is a ZIP FILE that has all three. They are:
- An email invitation in MS Word
- A postcard in MS Word
- A postcard in MS Publisher
CLICK HERE to download the zip file that contains all three invitations above.
In addition to the invitations, I strongly recommend that you send out PRESS RELEASES. If you already have a form you use to that, continue using it, but here is an MS Word file you can modify with a written press release you can use.
A Press Release will not only advertise the Lunch and Learn, but it will give great exposure to your Dealership. If you send it to all church groups and media, you will help establish yourself as a Dealership that cares about churches.
CLICK HERE or or on the image to download the editable MS Word file.
Yvon Prehn’s Book the Five Steps of Effective Church Communications and Marketing
Not only is this book a great incentive for people to come to your Lunch & Learn, but in the back of the book is an extended section on why churches need RISO ComColor machines and Digital Duplicators in addition to their Color Copiers. This will be a constant reminder of why they need to contact you to get these machines.
The book itself talks about how churches need to be printing much more than they are if they want to grow their churches in numbers and their people in spiritual maturity, which is what all churches want to do.
CLICK HERE to go to information on how to order it at the discounted price of $6.50 (instead of $15.99).
Handouts for the Lunch and Learn
Make a copy of these for each attendee. You can add a cover sheet talking about your dealership and how quick and inexpensive this was to print on the ComColor printer.
Make additional copies to take to people who missed the Lunch & Learn. It’s a great way to make an appointment and you come bringing something of value that is also a great SAMPLE.
VIDEO presentation during the Lunch and Learn
Below is the video you will show during the event.
Here is the link to the DROPBOX file with the video: https://www.dropbox.com/sh/ni87t8sdrrar1xb/AAAgGU6OiC7DVKgnCL5PJPMBa?dl=0
The file also has the handouts and samples in one handy place.
You can also email me (firstname.lastname@example.org) so I can send you the DROPBOX link to it if you have any problems with the link above.
SAMPLES of what is illustrated in presentation
Below are images of the many samples that are illustrated in the presentation. There are a lot of them and don’t feel like you have to reproduce all of them. It’s only a small representation below of all the samples available. Also, the 2-color samples for the Digital Duplicator have color-separated PDFs.
Select what you feel would work best for your audience.
***REMEMBER to offer to personalize and print up any sample for the church your guests are from. The files are in both ready-to-print PDF and editable MS Publisher.
CLICK HERE for the ZIP FILE that has all of them. Click on any image to start a full-size gallery of the images.
Thank You follow-up Postcard
The Lunch and Learn talks about the importance of communications BEFORE, DURING and AFTER an event for it to be successful and you want to do that for your event also.
Here are two styles of simple postcards in MS Word Format that you can personalize and send out immediately after the Lunch and Learn.
ALSO send out a personalized email with a similar message and of course any special offers you have.
Below are the Thank You postcards, CLICK HERE to download the MS Word file to modify them.
Finally, I’m here to help
Remember you need to contact me to get the download of the Video.
In addition, I’m here to help you at any time have a successful Lunch & Learn. I’ll be doing an Easter version of this one after the first of the year and some additional ones also. If you have ideas, suggestions for topics or things you’d like to see changed or improved, please let me know.
I’d also love to hear any of your success stories–if you have additional ideas ideas that will help other dealers you can put them in the comment section below.
My contact info:
805-218-4858–I’m in CA, Pacific time